Darrion DumlaoGTM Engineer, Seltz
Where ambitious companies build, scale and operate revenue agents alongside their best people.
Build your revenue factory.
Every great sales org will be engineered, with agents as teammates, not tools. Cardinal is where you build yours.
Results
Pulled straight from our customers’ Slack channels and calls.
$100k
In revenue, closed in three weeks
Autosana
30 days
For Cardinal to pay for itself
Thunder$2M
In pipeline generated
Altur
60%
Response rate from C-suites at their last conference
Runtime case studyThe problem
The problemThe average GTM stack is ten tools and a lot of copy and paste. Cardinal pulls them into one place and runs them on a harness built for selling.
Ten tools
Your CRM, your inbox, your sequencer and the seven other tabs your team keeps open.
Evaluation
Pulling from 5 tools
One Cardinal
Every account in one place, pulled from the tools you already pay for.
Pricing page, twice this week2h
Talk toLeo ParkCall, then email
The next move
Cardinal tells you who to reach, why now and what to say. Then it does it.
AI-native
Say it in plain English. Cardinal finds every account that fits, picks the right person at each and writes them a note worth answering.
CardinalnowCompanies like Anthropic reply most1,284 more look just like them. Want me to reach their heads of sales?
Tell Cardinal what you want…
0personal emails0replies0meetings booked
Product
One workspace for the sellers, leaders and engineers on your team.
Your morning brief
Cardinal doesn’t wait to be asked. Each morning it tells you what changed overnight and what to do about it.
New hireTodayNina OrtizJoined Halyard as Head of GTMDrafting the playReview
Signals as they happen
Funding, new hires and pricing-page visits, each with who to talk to and why.
Plays in a sentence
Tell Cardinal what you want once. It turns that into a play and runs it on every account that fits.
Sent from Sam’s inboxCardinal sequencerMatt LeeOkapiSendingNina OrtizHalyardSendingLeo ParkPennantSendingDomains warmed and monitoredLands in the inbox
We built our own sequencer for agents to run, and we manage deliverability on it, so your emails get read, not filtered.
Playbooks
The plays the best GTM teams used to build pipeline. Tell Cardinal which one to run.
Explore all playsA day with Cardinal
A day with Cardinal
9:00 AM
Ask Cardinal
Over coffee, Cardinal tells you what changed overnight and what it would do about it. Say yes and it gets to work.
12:00 PM
It does the research
Through lunch, Cardinal researches every account and writes each email for the person reading it.
3:00 PM
Signals come in
A target account raises a round. Cardinal tells the owner and starts the outreach before anyone asks.
6:30 PM
Meetings booked
By the time you log off, the meetings are booked and your CRM is up to date.
In their words
The messages that make our week.
No. 01
#revenue
#revenue“Cardinal is the new way to GTM. We’ve launched outbound sequences that would have taken us 10 tools to do without Cardinal.”Han WangCo-founder, Mintlify
No. 02#revenue
#revenue“I can’t really imagine our top of funnel without Cardinal. It’s really a one stop shop.”Peter JorgensenChief of Staff, Kaizen
No. 03
#revenue
#revenue“Easily the best outbound automation I’ve used.”Casey SpencerVoxel Energy, YC W26
No. 04
#revenue
#revenueCardinal Gray
“The Cardinal team has built a tool that allows me to snipe the perfect contact at an enterprise in just a few minutes.”Jack ChapmanCardinal Gray, YC S23
No. 05
#revenue
#revenue“The new campaign I ran has been good. Got a couple calls scheduled, one of those converted.”Shaunak TuragaCEO, Docsum
No. 06
#revenue
#revenue“Amazing team, amazing product, genuinely top tier.”Yuvan SundraniCo-founder and CEO, Autosana
No. 07
#revenue
#revenue“Great team, great product, great value prop. Go Cardinal!”Ryan WalkerGeneral Legal, YC W26
No. 08
#revenue
#revenue“We set the guardrails, we set the runbooks and then it does the job.”Gus TrigosCo-founder and CEO, Runtime
Getting started
No implementation project. Connect your tools in the morning and our team helps you launch your first campaign the same day.
Research
Every reply, meeting and closed deal from your campaigns goes back into Cardinal. It learns what works for your accounts, so each campaign starts from what won the last one.
See how Cardinal learnsThe scoreTo Matt Lee, OkapiDay 1
To Matt Lee, OkapiDay 1Six AEs in New York
- Replied“Thursday works.”Day 2
- Meeting bookedThu at 10Day 4
- Closed won$48kDay 23
It keeps score
Every send is tied to what came of it, from the first reply to the closed deal.
The pattern
Replies by first lineThis month
Their hiring9Their funding2Our pricing1
Founders answer when you open with their hiring. I’ll lead with it next time.
It finds what works
It reads your replies and wins for what they have in common, then tells you what it found.
The next run
Fresh funding pingsFirst line
Congrats on the round!
Saw you’re hiring six AEs in New York.
Live on the next runIt does more of it
Cardinal updates your plays with what won, and tells you what it changed.
